Welcome, Fellow Family Photographer!

I am so happy you are here!

Here's the problem:

You are feeling overwhelmed and frustrated marketing your family photography business. Marketing might feel like it's sucking up all your energy but your calendar remains worryingly empty.

Maybe this sounds like you:

  • You hop onto instagram and post, wait and then wonder about your next step so you leave the app feeling discouraged.

  • You know your website is important but you don't know where to start.

  • You would love to book more sessions but know you can reach it with Instagram showing 1% of your audience the wonderful art you make.

  • You feel excited about marketing but post and ghost instead.

  • You wonder if you need to chase an "ideal client" ::hint: you don't::

  • You try not to focus on the fact that your calendar lacks the bookings you need and want.

Online marketing has changed. The days of posting an image on Instagram and watching bookings come in have come and gone, but that doesn't mean marketing has come to an end!

You just need a strategy.

After this course you will step into your rightful place as the expert of your own brand, learn to market in a way that builds trust AND market off-line so all your eggs aren't in the online basket.

During this course we will....

  • Decode the marketing foundation a trusted family photography business is built upon and how you can re-create it for you own business

  • How use very simple sales strategies to get potential clients in front of your lens

  • Turn your overwhelm about marketing into actionable steps, both online and off.

  • How to use fonts, color and brand voice in your marketing

  • Learn about mindset, focus and productivity in marketing and how your brain is might be holding you back when it comes to booking out your brand + how to fix it

  • Helpful tips for ALL the social media channels

  • How to switch from chasing followers to attracting the RIGHT followers/fans and delighting them

A booked out business is NOT built on searching out "ideal clients" and selling to them. It is built on consistently creating ideal art, educating and inspiring your fans and converting them into clients. This course will help you create a marketing strategy that you can repurpose year after year.

What even is a marketing strategy?

Why do you need a strategy?

Trying to operate a creative business without a strategy feels a lot like drowning in a sea of dumb algorithms that are constantly biting your feet. Once you have a strategy, you can:

  • Identify what you are trying to book and therefore which sessions/images to showcase

  • Create content pillars so you can build a trusted brand with potential clients

  • Educate potential clients so you can spend less time emailing back and forth

  • Lean on a simple sales strategy to fill your calendar

  • Implement systems so you can spend more doing what you love

  • Mindset shifts that help you bravely show up the way you want to

  • Market using data NOT emotion

just imagine...

You log onto Instagram and instead of looking at the work of other photographers and wondering if you are doing the right things, you have your own personalized plan and you know just what to work on to book more sessions you love!

Course Overview

Taking action is the most important part of any course, so I have included helpful resources to help you do just that:

50+ Page Family Photographer Marketing Planner PDF included:

These are included too:

What photographers are saying

But who is teaching?

Meet Fiona!


Hi, I am the lady behind Fiona Margo Photography + Fiona Margo Photographer Education. I have photographed over 1,000 families near Seattle Washington since 2011. I live on a small island with my husband, two daughters and floof (pictured right there).

I am obsessed with marketing so you don't have to be. I am constantly testing and gathering data bout what works and what doesn't and want to share with you what I have learned so you can book out with clients who trust you. Using one of the strategies I talk about in the course, I book out almost my entire year in one day.

I have taught in-person workshops in Seattle and in my studio on Bainbridge Island and hosted the Flourish + Fern Workshop in the Fixer Upper barn in Waco, Texas. Over the past few years, I have hosted small group coaching on marketing for family photographers, one-on-one marketing reviews and in-person mentorships. I've also taught at the Unraveled Academy + been featured on the Photo Biz Podcast as well as host my own podcast: The Family Photographer Marketing Podcast.

I am a huge fan of women being able to book out the creative business of their dreams and want to help you do the same.

Ready to join?

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